What you hate, will stop. The Friday Finance Break

The Friday Finance Break

I’ve worked with a lot of burnt out founders this year:

  • Struggling to get to product market fit

  • To get funding

  • To get that next $1M in revenue

  • To get to break even so they can stop burning

  • To get to profit so they can actually start investing in their own growth

The truth is, it’s a slog in this market for many.

For some founders, it feels like torture. 

AND

It isn’t forever.

Because here’s the reality:

It will get better

Or you will stop.

Seriously,

Those are the only two eventual options. 

When startups get stressful, it can take a huge mental blow. It can feel like a hamster wheel that will never end.

But, it always does end:

  • Something turns around and tides change in your business

Or

  • You adapt to a new mode of operations and what feels hard begins to feel easy

Or

  • It ends, because it doesn’t work out


The thing about unsustainable founder behavior is, it doesn’t sustain.

So, the strange silver lining is,

It will eventually stop.

Said another way;

If you want to keep going,

Make it sustainable.

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