Procrastination vs. Ignorance
To busy founders, Finance can feel like another thing on the To Do list
A thing you don’t have time for
A “nice to have”
A low priority
To be swept aside when things get too hectic
Something you're procrastinating on.
Here’s the thing:
Finance isn’t something “To Do".
Finance is something To Know:
What’s the revenue number your startup needs to hit this month to break even?
What will that new feature need to achieve to be worth the investment?
How many more customers do you need to convert this quarter?
How many SKUs can you afford to make this season?
Don't know for sure?
That's not procrastination;
It's ignorance.
And it will kill your business.
What number should be written on your wall or seared onto your brain?
That’s how you use Finance
To make your business win.
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