F*ck No

Figuring out what’s most important in your business sounds like it should be easy

But it’s not.

That’s because everything is important,

Everything is a rush,

And everything is on the line.


You know what’s easier to determine?

What’s a F*ck No.

  • What will you NOT do?

  • What do you REFUSE to become?

  • What DOESN'T align with your values?

  • What requests will be an immediate and outright NO?

  • What’s NOT serving you and your business anymore?

  • What’s STEALING your attention and energy that needs to stop immediately?


If you’re burned out

And the idea of saying Yes to anything is starting to feel overwhelming,

Figure out some F*ck Nos first

It helps illuminate your F*ck Yes.

Enjoy the weekend, and see you Monday!

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The Cost-Cutting Antihero - Goals and Values