Experiments

Today, a quick pivot from the Finance content to touch briefly on modern marketing.

As a founder, one of the first things many notice is how,

No matter what you're actually a rockstar in:

It almost doesn't matter.

Because no matter what,

You're a marketer and a salesperson now.

(My condolences.)

I'm sure there are a few ex-marketer CEOs who thrive in this fact

But for the rest of us, it can be a slog.

So what do you do?

Here's what works for me:

Experiments.

Do I love sales and marketing? Eh, it's okay.

But here is something I love:

Trying new stuff and seeing what happens.

Because I'm a natural nerd and a former musician

And discovery is my drug.

So, that's how I think about my marketing.

It's all about creativity, creating new opportunities, learning new things, making new friends, and watching what lands.

And since these activities are things I enjoy

The entire practice is more sustainable.

I paired up with founder Melissa Kwan of eWebinar to do a video review of the Financial Model she's used for her last 3 startups.

It's called the SaaS Financial Projections Template, which you can download here!

Check out the full review video on YouTube here.

Or give my shortened LinkedIn version some love here.

Why is it cool?

Introduces you to an awesome model template example you can use for your startup
Points out all the great parts that are helpful to borrow
Warns you about the stuff to use with caution
And it was a great opportunity to cross audiences with an experienced founder who shares my mission: Helping new CEOS build better companies.

It isn't perfect, but that's the point.

It's an experiment

And it was really fun :)

Check it out! Tell me what you think!

And cheers to your own next experiment,

From one reluctant part-time salesperson to another.

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A question about classes