Cutting costs
“I hired an accountant to help me cut costs!”
Is never something you want to hear as an advisor.
Accountants specialize in recording your transactions
They are not trained in running businesses.
Cost-cutting requires understanding the goals of the company
And knowing (from education and experience)
How to deploy capital to get you to those goals.
If you want to cut costs effectively,
You need an experienced operator,
Not an accountant
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