Where's the blocker?

Often, when I'm called in to help a new client, they aren't 100% sure what's broken.

Sure, they may have theories,

But often, the only thing they know for sure are the symptoms of a problem.

The problem itself is still a little unclear.

"We don't have enough revenue to hit our next milestone with investors."

Isn't specific enough to be actionable;

• Are you not charging enough per seat?

• Are you not discoverable in the market?

• Are you targeting the wrong customers?

• Are you losing customers after onboarding?

• Are you not doing enough sales calls per week?

• Are your features not impressive to your targets?

• Are your targets from investors actually unreasonable?

There are any number of reasons that one metric could be off.

The magic lies in nailing down the specific blocker getting in your way

So you can actually do something

To fix it.

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