Whelp, that got out of hand...
If you liked yesterday's post "Customers are harder than investors", you're not alone.
On a whim, I put the post up on LinkedIn today.
6 hours later...
...A low-key 10K+ people just wandered over to my page. 👀
Turns out, there are a lot of founders, advisors, and even INVESTORS
Who agree with the idea
That funding is not the goal.
That it's not even the hard part.
That it's a tool.
And that sometimes, it's a distraction.
What IS the goal?
It varies for each company and at every stage.
But for the overwhelming majority of early-stage tech companies it's this:
✅ Getting in front of customers
✅ Convincing them to buy your product
✅ Running a business that can deliver what you've promised them
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