Numbers on the Wall

For every business, there are 1-2 numbers that make or break the business.

They're unique to each business model,

But they're the ones that really count.

They're what I like to call,

"The On-Your-Wall Numbers"

Your "On-Your-Wall Number" might be your:

• Monthly burn rate

• Target MRR

• Break-even booked revenue

• Goal utilization

• Or something else entirely

The key to this metric is that it's the one number that everything else in your business revolves around.

It's the one target or average that contextualizes every decision you make.

It's the one number you keep stuck in your head.

Or written on your wall,

To make all the other numbers that fly past you

Make more sense.

What is your "On-Your-Wall Number"?

If it's not written on your wall,

Maybe it's time

To put it there.

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