Metrics and goals
Goals don’t just tell you where you’re going;
They tell you what to measure.
Want to get better at running your business using metrics?
Set some goals, and tracking the right metrics will become more obvious.
Want more sales?
Track leads, conversion rate, and average deal size.
Want more efficiency?
Track operating expense ratio, cost to serve, or total profit per employee.
Want to grow your market share?
Track total customers over current estimated market size or brand awareness.
Want more customer loyalty?
Track complaints, unresolved support tickets, and customer churn.
If you’re having trouble running by your business using math,
You might just need to clarify
What you’re adding up to.
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