CFOs and profit

In today’s startup market, the CFO role has become more important than ever.

This is true, whether you’re bootstrapped or VC-backed.

Why?

Because it used to be the case that sales fixed everything.

Capital was cheap and easy,

So there was no need to grow profitably;

If you had lots of customers,

There was an investor ready to foot the bill for a promise of future ROI.
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That isn’t true anymore.

• Going it alone without capital support? You’re sure as heck going to need to get profitable quickly.

• Working with banks? Bankers need to see profit (as always).

• And now even VCs want to see profit and growth simultaneously to give you another round of funding.

And what does this have to do with CFOs?

Everything.

Because the CFO is the key role in the company with the skills & information to optimize for net profitability.
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Not your senior business developer.

Not your Head of HR.

Not your accountant.

Not your salesforce.

Not your engineers.

Not your data team.

Not your CMO.

Not even your wizkid in the FP&A department.
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Profitability is the new North Star.

And optimizing for profitability

(And ROI)

Is our job.

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