A Salesperson and an Engineer Walk into a Room

If your Sales team and your Engineering team understood each other better,

How many more deals would you sell each month?

Salespeople and engineers are often diametrically opposite types of people

With very different personalities

And very different goals.

Ask an engineer how often they'd like to speak to salespeople,

And most of them would likely say,

"Never."

But here's the thing:

Salespeople need to sell what engineers build,

And engineers need to build what salespeople can sell.

So, if they don't talk,

They'll both fail.

So now, say I came to your company,

And got both teams together in a room.

Say I brought in a few customers,

And asked them a million questions about:

• Their biggest pain points

• Your product

• Their favorite features

• Their reason for buying

• Their biggest headaches with your tool

• What more they wish your product could do

And then after, we had hours of conversation with your Sales and Engineering teams

About how to prioritize

About how to sell better

And about how we can change how we work

To more perfectly align with what customers need.

How would that impact your bottom line?

…And if it’s really valuable,

What’s preventing you from doing it now?

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