Finance shouldn’t be keeping you up at night.

But if it’s the weak spot in your startup, you’re not alone! And I can help.

I’m Lauren Pearl, and I help Founders become better CEOs by making Startup Finance make sense.

Why is Finance so annoying?

Excellent financial management has the power to completely transform your business.

It’s one of the most important skills to master as a CEO.

But here’s the thing…

….It’s also the worst.

Does this sound like you?

  • You want to focus on your product, but all your energy is wasted running the business

  • You hire experts like accountants and lawyers but they only create more work

  • You feel like you're in over your head

  • Deep down, you know that you're more faking it than making it

Would you rather feel this?

  • You have a deep understanding of every aspect of your business

  • You have a powerful, exciting pitch to investors and customers, who are clamoring to work with you

  • You can confidently delegate roles to employees and measure their rapid progress

  • You have enough cash in the bank, and you don't second-guess your investments

  • Your decisions are data-driven and optimized for the short-term and long-term growth and profits

How I help

CFO Advisory & Coaching

Need help learning to run your business by the numbers? You don’t need a fluffy business coach; you need a CFO.

Learn more about Advisory

Fractional CFO

A finance team at a fraction of the cost. Get a dedicated part-time CFO to empower your financial operations.

Learn more about Fractional

Courses & Talks

A targeted suite of courses, talks, and workshops for universities, accelerators, and conferences.

Learn more about Courses

Companies I’ve helped

“Lauren's consulting work has allowed me to grow as a CEO. Our sessions have been a sounding board for all of my business anxieties (while somehow still being an hour I look forward to!). I can't recommend her enough.”

Steph Colburn, CEO @editaudio

“We’re a small team, and so I worried that hiring a consultant would be overkill. But as a founder with very little experience in running a business, Lauren’s consulting has acted as a backbone for creating a sustainable company. I’ve seen clear growth in my business.”

JT Green, Founder & Executive Producer @ moltenheart

“Lauren is superb at what she does. She has the ability to teach and show founders of any type what they need in a way that is easily understood. In our case she helped us understand what investors are looking for, what we need to show them, and how to build that. Working together we were able to create a financial model with the right amount of detail to help show what our company can do.”

Andrew Hendela, Co-Founder @ Karambit.AI

Trusted advisor with

Ready to get started?

Schedule a free 10-minute intro. We’ll review your needs and help you chart a plan!